其实媒体本身就是一个品牌,但并不是每个品牌都能成功。从媒体本身来讲,它除了去替企业塑造品牌,扩大市场的影响力之外,通常讲,它自己就是一个品牌。我是读传媒出身的,早期在大学修编辑采访和广告学,后来这么多年做广告,要推广很多的品牌到世界各地,比方说宏基,比如说捷安特自行车,要跟很多中英文的媒体接触。我的感觉是,媒体之所以有影响力,是人们信赖这个媒体品牌,所以媒体的品牌经营其实有它的必要性与必然性,即使它不准备去做品牌的宣传,它仍然是一个 In fact, the media itself is a brand, but not every brand can be successful. In terms of the media itself, in addition to shaping the brand for the business and expanding the market’s influence, it is generally a brand itself. I was a student of the media. I edited and edited editorial interviews and advertising in the early years. I advertised for so many years that I want to promote many brands around the world. For example, Acer, such as Giant Bicycle, should contact with many Chinese and English media outlets. My feeling is that the reason why the media is influential is that people trust this media brand. Therefore, the brand management of the media has its necessity and necessity. Even if it is not prepared to propagandize the brand, it is still a