新产品开发是一项有风险的活动。新产品开发的风险首先表现在新产品投入市场时消费者一时难以接受,相当多的产品在上市初期便遭重创,如何摆脱这种活动局面,笔者建议可以从以下六个方面入手。一、把握需求,开发对路。任一新产品的上市风险,实际上在其开发之初就已孕育。寻求开发 New product development is a risky activity. The risk of new product development first manifested in the new product into the market when consumers unimaginable for a time, a considerable number of products in the initial listing has been hit hard, how to get rid of this activity, I suggest the following six aspects. First, grasp the demand, develop the right path. The listing of any new product risks, in fact, have been born at the beginning of its development. Seeking development