四、正确导向与宣传艺术 面对丰富多彩的大千世界,复杂多变的社会生活,新闻媒体哪些可以报、哪些不能报,可以报的东西怎样报、报多少,都有一个取舍和选择的标准问题。其中,重要的标准就是把握好舆论导向。事实反复证明,舆论导向正确,是党和人民之福;舆论导向错误,是党和人民之祸。因此,正确导向是新闻宣传工作的灵魂和生命,在这一点上,什么时候都不能有任何动摇、不能有丝毫含糊。用“三个代表”重要思想统领新闻宣传工作,体现在宣传报道中,一 Fourth, the correct guidance and publicity art Faced with a colorful world, the complex and ever-changing social life, what can be reported in the news media, what can not be reported, what can be reported how reported, reported how much, there is a choice and selection criteria problem. Among them, the important criterion is to grasp the direction of public opinion. The fact has repeatedly proved that guiding the public opinion to the right is the blessing of the party and the people; it is the fault of the party and the people that the guidance of public opinion is wrong. Therefore, correct guidance is the soul and life of news propaganda work. At this point, there should be no wavering and no slightest vagueness. The work of press and propaganda is guided by the important thinking of the ’Three Represents,’ which is reflected in the media coverage. One