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笔者基于旅游文化传播的基本理论,针对河南省旅游业多语种文化传播建设的现状和特点,试图探讨适应河南省旅游产业跨文化传播体系的构建模式。着重研究多语种传播体系建设的重点任务、多模态与多语种的选择以及跨文化传播体系的配套政策,旨在为省政府制订旅游发展跨文化传播和信息化建设提供理论支持和决策参考。
Based on the basic theory of tourism and cultural communication, the author attempts to explore the mode of construction to adapt to the intercultural communication system of tourism industry in Henan Province in view of the status quo and characteristics of multilingual cultural tourism in Henan Province. Focus on multi-language communication system construction of the key tasks, multi-modal and multilingual choice and cross-cultural communication system supporting policies aimed at the provincial government to develop tourism development intercultural communication and information technology to provide theoretical support and decision-making reference.