Q:要想让我的公司获得本地媒体的正面关注该怎么做?A(芝加哥Bite Size PR公关公司的董事长Ryan Evans建议创业者通过以下步骤说服媒体报道自己。)为媒体提供有价值的话题。列出所在企业或行业的优势,即那些能让记者写出精彩报道的企业或行业特点。Evan说:“媒体之所以会采访某些人是因为他们具有新闻价值,或是在某个有趣的话题上颇有见地。”选择最合适的撰稿人。确定话题材料后,你可以上网搜索就类似内容发表过报道的记者,并将你整理好的材料发给对方。材料投递越有针对性,得到对方积极回应 Q: What should I do if I want my company to get a positive look at local media? A (Ryan Evans, chairman of the Chicago-based Bite Size PR PR firm, advises entrepreneurs to persuade the media to cover themselves in the following steps.) Providing valuable input to the media . List the strengths of your business or industry, those that give journalists the best coverage. Evan said: “The reason why the media interview some people because they have newsworthy, or in a interesting topic quite insightful. ” The most suitable selection of copywriters. After you have identified the topic material, you can search the web for journalists who have posted on similar content and send the material you have organized to each other. Material delivery more targeted, get each other a positive response