近年来,大数据、云计算、物联网等信息技术的普及已经改变了人们的生活方式,包括人们的旅游方式,人们逐渐走进了智慧旅游时代。本文主要阐述了智慧旅游时代背景下,天水市旅游营销的现状以及需要改进的对策。 In recent years, the popularization of information technologies such as big data, cloud computing and internet of things has changed people’s lifestyles, including people’s travel styles, and people have gradually entered the era of smart tourism. This article mainly elaborates the current situation of tourism marketing in Tianshui City and the countermeasures needed to be improved under the background of the era of smart tourism.