一个时期以来,“突发式”典型引起受众的极大关注。从沈飞公司总经理罗阳到“最美教师”张丽莉,从“最美警卫战士”高铁成到“最美司机”吴斌,从舍已救人的参谋沈星到武警副教导员郑益龙,一系列“突发式”典型如雨后春笋,层出不穷。这反映了积极向上的社会风尚,令人欣慰。但新闻媒体如何搞好这类典型的宣传,却需要认真思考。对有准备地宣传推广一个重大典型来说,媒体一般可以事先介入, A period of time, “burst ” typical cause great concern to the audience. From Shen Yang’s general manager Luo Yang to “the most beautiful teacher” Zhang Lili, from “the most beautiful guard soldier” “high-speed railway into” the most beautiful driver “Wu Bin, Series ”burst " typical springing up, after another. This reflects the positive social trend and we are gratified. However, the news media should do a good job of this type of publicity but need to think seriously. To prepare for a major model of promotion, the media can generally be involved in advance,