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9月份,中国火锅连锁品牌“海底捞”雄心勃勃派出了进军美国市场的先头部队。开在美国的第一家门店位于南加州,公司寄予厚望,期待庞大的美籍华人群体能让海底捞实现一次安全的“软着陆”。然而,饭店的开张却经历了意料之外的重重困难。在美国点评类网站Yeip上,海底捞亚凯迪亚店只有三颗星进账,满分是五星。评论者们抱怨这家店定价过高,炒作过头,而且服务压根不像宣传中那么到位。一位消费者直言:“面对成群的顾客,服务员似乎完全混乱了。缺乏训练。”另一位顾
In September, the Chinese hot pot chain brand “Sea Fishing” ambitiously dispatched the forerunner to enter the U.S. market. The first US-based store in southern California, the company placed great expectations, looking forward to the huge Chinese-American population can make sea fishing a safe “soft landing.” However, the opening of the hotel experienced unforeseen difficulties. On the American review website Yeip, Acadia Diamantina has only three stars, with a full five-star rating. Critics complain that the store is overpriced, over-hyped, and services are less in place than in publicity. One consumer bluntly: “The waiters seem completely disorganized in the face of the crowds of customers, lack of training.”