“非遗”保护的最佳方式在于推广,而“非遗”的推广不应仅理解为政府对“非遗”项目的展示和介绍,关键在于提高群众的认知度,让群众了解、熟悉并对其产生浓厚的兴趣。微博的广泛使用,微时代的来临,深刻影响社会生活,影响人们的思维形式与行为模式。本文紧密结合徐州地方文化与非遗资源的互动关系,尝试论述了在微博环境中,徐州本土的非物质文化遗产推广的路径。 The best way to protect non-legacy is to promote it. The promotion of non-legacy should not only be understood as the government’s display and introduction of non-legacy programs. The key is to raise public awareness , Make the masses understand, familiar and have a strong interest in it. The widespread use of microblogging, the advent of micro-era, a profound impact on social life, affecting people’s thinking and behavior patterns. This article closely combines the interactive relationship between local culture and non-heritage resources in Xuzhou, and attempts to discuss the way to promote the intangible cultural heritage in Xuzhou.