电影海报被誉为是电影的名片,不但具有宣传、展示等作用,而且其本身也是一个丰富的文化系统。特别是当代中国电影海报设计,更是呈现出了明显的多元化特征,表现在艺术风格、设计理念、创作手法等多个方面。鉴于此,本文从电影海报的性质和作用谈起,就当代中国电影海报的多元化表现进行了具体的分析,以期获得更加深刻的认识。 Film posters are hailed as the film’s business card, not only with publicity, display and other functions, but also itself a rich cultural system. In particular, the design of contemporary Chinese movie posters shows even more obvious diversified features, which are manifested in many aspects, such as artistic style, design concept and creative method. In view of this, this article starts with the nature and function of movie posters and conducts a concrete analysis of the diversified performance of contemporary Chinese movie posters with a view to gaining a deeper understanding.