营销师是指从事市场调研、市场预测、商品(产品)市场开发、商口市场投放策划、市场信息管理、价格管理、销售促进、公共关系等专业管理人员,以及从事市场调研、市场分析、营销策划、市场开拓、直接销售、客户管理等营销活动的人员。本文利用调查研究、相关性分析、因子分析等方法,以宁波市企业为研究样本,对营销师培训的需求和现状进行研究,旨在分析当前影响营销师培训工作的各个因素,并提出制定基于绩效技术的营销师培训方案的有关建议。对宁波市企业职工培训的实施具有重要参考价值和样本意义。 Marketers refer to professional managers engaged in market research, market forecasting, commodity (product) market development, commercial market launch planning, market information management, price management, sales promotion, and public relations, as well as market research, market analysis, and marketing. People planning, marketing, direct sales, customer management and other marketing activities. This article uses research methods such as investigation, correlation analysis, and factor analysis to study the samples of Ningbo companies, and studies the needs and status quo of marketing teacher training. It aims to analyze the various factors that affect the training of marketers, and proposes the Recommendations for the Marketing Training Program for Performance Technology. The implementation of employee training in Ningbo has important reference value and sample significance.