目前媒体利用活动营销打开新局面的方式不但无可厚非,而且值得鼓励。关键是:要设计什么样的活动,才能真正解决媒体当前面对的问题。设计的活动项目应当从实际出发,使活动形式和内容符合媒体的实际,符合市场实际,满足客户要求;而不应只注重形式。 At present, the way that the media uses the activity marketing to open a new situation is not only understandable but also worth encouraging. The key is: what kind of activities should be designed in order to really solve the media’s current problems. Design activities should proceed from reality, so that the form and content of activities in line with the media’s actual, in line with market reality, to meet customer requirements; rather than just focus on the form.