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9月9日,东方航空举行全新VIS(视觉识别系统)发布会,以东航新LOGO、基准品牌色、辅助图形和各类延展应用组成的东航VIS正式亮相,这标志着东航在品牌建设道路上迈出了突破性的一步,以VIS为基础的品牌战略将能切实推动东航转型升级,提升国际化经营能力,构建长远的品牌竞争力。2013年初,东航经过慎重评估,决定面向全球优秀设计机构征集VIS设计方案,共获得了34个LOGO方
On September 9, CEA held a new VIS (Visual Identity System) conference to formally announce the launch of China Eastern VIS with the new logo of CEA, benchmark brand colors, auxiliary graphics and various extension applications. This marks that China Eastern Airlines is on the road to brand building A breakthrough step is taken. The VIS-based brand strategy will effectively promote the transformation and upgrading of CEA, enhance its international operation capabilities and build long-term brand competitiveness. In early 2013, after careful assessment, CEA decided to solicit VIS design solutions from outstanding global design institutes and obtained a total of 34 LOGO parties