论文部分内容阅读
绿色包装设计作为为人的设计行为成为一种精神活动,追求的是通过设计所体现出来的感染力和震撼力。对于材料本体的研究成为这一工作的重点,设计师通过在包装设计中对材料语言的选择和创造性应用,使消费受众通过包装认识商品品牌形象的同时,接受绿色观念,更进一步产生对商品生产所涉及的国度、区域的文化认知,甚至接受包装所传达的种种观念,转变陈旧的消费习惯,从而使绿色包装设计通过材料本体对绿色观念的传播成为可能。
Green packaging design as a human design act to become a spiritual activity, the pursuit is through the design of the appeal and power of shock. The research on material ontology has become the focus of this work. Through the selection and creative application of material language in the packaging design, consumers can accept the green concept while understanding the brand image of the product through packaging, The cultural awareness of the involved countries and regions even accepts the various concepts conveyed by the packaging and changes the old habits of consumption so as to make the green packaging design possible to spread the green concept through the material ontology.