销售终端是今天企业界和学术界共同关注的热点问题。随着卖方市场向买方市场的过渡,产品的销售也由“渠道为王”变为“终端为王”。文章以宏图三胞这一先进的IT大卖场企业的终端连锁为考察对象,在比较国内其他IT销售企业和宏图三胞的异同的前提下,分析了宏图三胞的核心优势,对宏图三胞存在的问题提出了建议。 Sales terminal is today’s business and academic issues of common concern. With the seller’s market to the buyer’s market transition, product sales from “channel for the king ” to “terminal for the king ”. This article takes Hongtusanbao, an advanced IT hypermarket enterprise as the research object, analyzes the similarities and differences between other domestic IT sales enterprises and Hongtusanbao, analyzes the core advantages of Hongtusanbao, Existing problems make recommendations.