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随着新媒体时代的到来,区域文化的传播寻找到了新的途径。本文以皖江地方特色文化为研究对象,梳理了主流门户网站、网络视频、微博和微信等新媒体介质对其传播的状况,以期为进一步提升皖江地区的区域凝聚力,发挥皖江文化在安徽文化强省建设中的应有作用提供理论依据。
With the advent of the new media era, a new approach has been found to the dissemination of regional culture. This article takes Wanjiang local characteristic culture as research object, combs the spread of new media such as mainstream portals, online video, Weibo and WeChat, and so on. In order to further enhance the regional cohesion in Wanjiang, Anhui culture strong province construction to provide the theoretical basis.