改革开放30多年来,千千万万的中国品牌在营销市场的战役中起起落落,很多曾经辉煌一时的品牌现在已不见踪影,如冠生园月饼、三鹿等,很多屹立市场许多年的品牌出现了诚信危机,如双汇、味千拉面等。反观国外品牌可口可乐、苹果、耐克等却有着强大生命力,几十年乃至上百年来一直焕发 Over 30 years of reform and opening up, tens of millions of Chinese brands have been on the ups and downs in the battle of the marketing market. Many glorious brands have disappeared now, such as Guanshengyuan moon cakes and Sanlu, many of which stand on the market for many years Brand crisis of honesty, such as Shineway, Ajisen Ramen and so on. The other hand, foreign brands Coca-Cola, Apple, Nike, but it has a strong vitality, decades and even a hundred years has been rejuvenated