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“世界已经改变了,我们必须同时改变。”——奥巴马2012年的竞选词。市场环境在进化,这是中国大多数产业的生存现状。随着消费环境的变化,电子商务渠道业态以盖顶之势,冲击着每一个企业和经销商的神经。“双11”促销大战,仅一天时间,淘宝就实现销量191亿元。如此令人咂舌的数据显示:新渠道经济,你选与不选,它都在那里。这可能不只是多一项选择的问题,更是不得不为之的生死迷局。2012年12月1日,数百位食品企业和渠道的代表聚集长沙,在“2012·中国食品经销
”The world has changed and we have to change at the same time. “ - Obama’s 2012 campaign speech. The market environment is evolving, which is the status quo of most industries in China. With changes in the consumer environment, e-commerce channels to cover the top of the trend of the situation, the impact of every business and dealer nerves. ”Double 11 “ promotion wars, only one day, Taobao achieved sales of 19.1 billion yuan. Such staggering data show that: the new channel economy, you choose and do not choose, it is there. This may not only be an issue of more choice, but also a dilemma between life and death. On December 1, 2012, representatives of hundreds of food enterprises and channels gathered in Changsha. During the ”2012 China Food Distribution