一、社交媒体的概念与特征(一)社交媒体的概念社交媒体,又称社会化媒体,是指一种网站和技术,用户借助网站和技术这样的工具和平台,进行沟通、分享、自由讨论和评价等一切社会互动活动,并在互动过程中,满足“建立关系”或“发挥影响”等需求。社交媒体是人们彼此之间用来分享意见、见解、经验和观点的工具和平台,现阶段主要包括社交网站、微博、微信、博客等。(二)新型社交媒体的特性作为一种新型的社交工具,对于传统的社交工具具有 First, the concept and characteristics of social media (a) the concept of social media Social media, also known as social media, refers to a website and technology, users with the use of Web sites and technologies such as tools and platforms for communication, sharing, free discussion And evaluation of all social interaction activities, and in the interaction process, to meet the “to establish relations ” or “exert influence ” and other needs. Social media is a tool and platform for people to share their opinions, opinions, experiences and perspectives with each other. At this stage, social media mainly includes social networking websites, Weibo, WeChat, blogs and so on. (B) the characteristics of the new social media As a new type of social tools, for the traditional social tools have