近几年来,门户网站在传媒界快速崛起。从信息量、传播范围、更新速度以及技术上,都体现出传统媒体无法比拟的优越性。而门户网站的信息内容,作为其扩大影响力的关键因素之一,却又在很大程度上依赖于传统媒体的报纸。时至今日,门户网站对报纸的内容需求,已经逐步形成了稳定的供求市场,在传统媒体和门户网站中形成既合作又竞争的态势。 In recent years, the portal has rapidly risen in the media world. From the amount of information, the scope of dissemination, update speed and technology, are reflected in the incomparable superiority of traditional media. Portals, on the other hand, rely heavily on the traditional media as part of their message to expand their influence. Up till now, the content of the newspaper on the portal has gradually formed a stable market for supply and demand, forming a cooperative and competitive landscape in traditional media and portals.