影响出口包装形象的环境因素很多,诸如法律规定、语言文字、风俗习惯、宗教信仰、价值标准、审美观念等。外贸企业欲使自己经营的商品包装成为刺激消费需求、开拓国际市场的有力手段,就必须了解并尊重目标市场。 There are many environmental factors that affect the image of export packaging, such as legal provisions, language, customs, religious beliefs, value standards, aesthetic concepts and so on. Foreign trade enterprises want to make their own operation of the packaging of goods to stimulate consumer demand, a powerful tool to open up the international market, we must understand and respect the target market.