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曾几何时,一句“永远的绿色,永远的秦池”的广告语,经过中央电视台黄金广告时段的高频次热炒,不仅在中国广告史上留下了一个争论不休的话题,也确实给秦池人带来了暂时的效益。然而好景不长,前不久,从新华社传来消息,荧屏上无限风光、名噪一时的秦池酒厂目前生产经营已陷入困境,“永远”的呼喊成了寒蝉的哀鸣。秦池酒厂的这一带有悲剧色彩的结局,既在人们的意料之中,又出乎人们的意料之快,它提出了一个发人深省的问题,创品牌靠什么?功夫应当下在何处?秦池的误区
Once upon a time, a phrase of “always green forever Qin pool” slogan, after CCTV gold advertising period of high frequency stir, not only in China’s advertising history has left a topic of endless debate, but also to the Qin pool Has brought temporary benefits. However, not long ago, not long ago, news came from Xinhua News Agency, screen unlimited scenery, the well-known Qin Chi Winery production and operation has been in trouble, “Forever” cry has become a chill whine. This tragic ending of Qinchi distillery, both in people’s expectation and out of the expectation of people, put forward a thought-provoking question and what should a brand rely on? Where should Kung Fu be? Qin pool misunderstanding