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受到市场经济蓬勃发展、受众审美诉求的影响,现代标志设计的发展获得了更广阔的前景。标志是企业形象、文化、精神高度浓缩的外在视觉表现,标志的构思设计需要理想的创意,色彩作为标志设计中最具有联想性、情感性、记忆力的视觉元素,越来越受到设计师们的关注,许多设计师将创意性思维灵活的运用到标志的色彩设计中以实现设计创意,本文通过对标志色彩设计中,渐变色彩应用的表现形式进行分析,发现渐变色彩丰富的视觉表现语言,以期为标志色彩设计思路的开拓带来新的启示。
Influenced by the thriving market economy and the audience’s aesthetic appeal, the development of modern logo design has gained a broader perspective. Logo is a corporate image, culture, highly concentrated external visual performance of the spirit, logo design requires ideals of creativity, color as a logo design of the most associative, emotional, memory, visual elements, more and more designers , Many designers apply the creative thinking flexibly to the logo color design in order to realize the design idea. Through analyzing the application of the gradient color in the logo color design, this paper finds that the gradual and colorful visual expression language, With a view to mark the development of color design ideas bring new inspiration.