一问“禁”“禁”即指异国的政策法规。各国都有各自的广告法规及管理政策，如欧共体禁止在大众媒体播放烟酒广告，科威特不许做离奇广告，斯里兰卡禁止儿童做广告，阿拉伯国家禁止烈酒、药品、香烟、打火机等广告。若不了解各国的法律规则难免碰得头破血流，如以生产“万宝路 A question “ban” “ban” refers to the exotic policies and regulations. All countries have their own advertising laws and administrative policies. For example, the European Communities prohibits the advertisement of tobacco and alcohol in the mass media, the prohibition of bizarre advertising in Kuwait, the prohibition of advertising in Sri Lanka, the banning of advertisements in spirits, medicines, cigarettes and lighters in Arab countries. If you do not understand the laws and regulations of various countries will inevitably encounter a bewildering flow, such as the production of "Marlboro