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通过假定制造商为风险中性,零售商为风险厌恶,建立了具有风险厌恶偏好的退货政策模型,并在此模型的基础上,分析了制造商如何通过实施退货政策来实现供应链协作,确保整个供应链最优。证明了零售商的风险厌恶偏好在一定范围内,退货政策可以实现供应链协作,但零售商的风险厌恶偏好高于或低于一临界值时,退货政策将无法实现供应链协作。此时,在退货政策下引入批发价格契约,证明了在退货政策下引入批发价格政策能够协调供应链,并确定了相关参数。
By assuming that the manufacturer is risk-neutral and the retailer is risk-averse, a risk-averse return policy model is established, and based on this model, manufacturers are analyzed how manufacturers can implement supply chain collaboration by implementing a return policy to ensure The best supply chain. Prove retailer’s risk aversion preference to a certain extent, return policy can achieve supply chain collaboration, but the retailer’s risk aversion preference above or below a critical value, the return policy will not be able to achieve supply chain collaboration. At this point, the introduction of the wholesale price contract under the return policy proves that the introduction of the wholesale price policy under the return policy can coordinate the supply chain and determine the relevant parameters.