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中国古代广告从最简单的口头吆喝吸引消费者的广告雏形,逐渐发展成与其他艺术形式结合的兼有文化内涵与贴近市井生活的广告形式。其中,诗歌广告就是古代广告发展中的一种重要形式。本文从中国古代诗歌广告的发展过程和内容着手,主要从消费者对诗歌广告形式接受的心理进行分析。
Ancient Chinese advertising from the simplest verbal shout attract the consumer’s advertising prototype, and gradually developed into other forms of art combined with cultural connotation and close to the well-being life of the advertising form. Among them, poetry advertisement is an important form in the development of ancient advertisement. This article starts with the process and content of the development of ancient Chinese poetry advertisements, mainly from the psychology of consumers accepting poems and advertisements.