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随着数字印刷技术的快速发展,传统的出版物以及其他文化产品的生产销售模式正悄然发生改变,出版发行企业的私人定制成为亮点。在2014年上海国际印刷周上,3D打印、绿色印刷及可实现图书等出版物私人定制的数字印刷技术成为展会一大亮点。本文在对数字印刷的概念、工作原理及特点进行分析的基础上,探讨了当今时代数字印刷技术在出版发行企业私人定制方面的应用亮点。数字印刷的周期短、个性化、短版化、高效
With the rapid development of digital printing technology, the production and marketing modes of traditional publications and other cultural products are quietly changing, and the private customization of publishing and publishing enterprises has become a bright spot. At the 2014 Shanghai International Printing Week, digital printing technology such as 3D printing, green printing and private customization of publications such as books became a highlight of the show. Based on the analysis of the concept, working principle and characteristics of digital printing, this paper discusses the application of digital printing technology in the publishing company’s private customization. Short cycle of digital printing, personalized, short version, efficient