英国ZARA有限公司投资可行性分析

来源 :China’s foreign Trade·下半月 | 被引量 : 0次 | 上传用户:maomao147
下载到本地 , 更方便阅读
声明 : 本文档内容版权归属内容提供方 , 如果您对本文有版权争议 , 可与客服联系进行内容授权或下架
论文部分内容阅读
  【摘要】 本文對英国ZAZR服装有限公司进行了投资可行性分析,通过对其过去五年的盈利记录和市场地位进行分析,对其财务业绩进行评估,综合讨论英国ZAZR公司是否具有投资价值,其今后发展前景如何。
  【关键词】 地方 金融管理 规范
  Introduction
  In 1975, a small store named Zara opened by Amancio Ortega Gaona. Not long after, its business grew rapidly and it has so far become an international company named Inditex which is made up of more than 100 subsidiaries operating in textile design, manufacturing and distribution. (Inditex, n.d.) Now, it is the third-biggest clothing company around the world and the top one in Spain (Inditex, 2010a). At the end of 2009, the sales of Inditex reached 11.1 billion euro and the net income grew to 1.3 billion euro. (Inditex, 2010b) Until July 2010, Inditex has over 4681 stores in 77 countries (Inditex, 2010a) and nine clothing retail brand which are Zara, Pull and Bear, Massimo Dutti, Berahka, Stradibarius, Oysho, Zara Home and Kiddy's Class. Zara is the most famous one among these nine subsidiaries. (Inditex, 2010b) Zara UK Limited is a part of the inditex Group which is registered business address in London and engaged in retail sale of clothing. (FAME Database, 2010) Its competitors include River Islands, H&M, New look, Next, Topshop and so on and it has absolute advantages. As the flagship brand of Inditex and one of the leaders in fashion, the net sales of Zara UK reached 310,620 thousands GBP in the financial year 2009 and increased by 13% than the prior year. (FAME Database, 2010)
  This report would like to provide a comprehensive analysis of ZARA U.K. Limited through the discussion of two aspects.
  Part 1: Financial History and Market Position
  According to the financial history of last ten years, Zara UK has a remarkable and multivariate growth with the rapid development of the whole company. Its turnover shows a Steady and consistent growth although it may mislead and hide some potential problems. The gross profit has a similar trend with the turnover. However, the most significant increase was in 2006 by 31% and the slowest increase was in 2008 only by 2%. Moreover, the Profit Margin fluctuates between 8% and -8% and reached 2% at the end of 2009. The net profit changed dramatically and there was sharply increase in 2009. These data illustrate that Zara are becoming more and more mature as well as successful through last ten years. Additionally, now Zara UK consisted of 65 stores and it will continue to invest at least two more stores this year in Swansea and Aberdeen. (FAME Database, 2010) However, at the same time, it means that the operating expenses will be increased and actually it was already increased by 0.6% compared to the last year. (FAME Database, 2010) Therefore, there is an interesting question can be discussed. With the significant decrease of the net profit in 2008, does Zara really need to expend its business during the economic crisis and the strategic decision taken by the manager is successful or not?   To be honest, we have to accept that Zara has a significant improvement during the past years. The most important problems to Zara UK are that the economic crisis affected the whole world including clothing industry and people are not so crazy with fashion. They want to buy more practical and substantial things. Zara used to forces on the lasted fashion but not the quality. (Nebahat, 2008) Additionally, because that Zara purchases goods in Euros, US and HK dollars from its suppliers, so it is easy to be influenced by the fluctuation of the exchange rate and in turn to affect costing. (FAME Database, 2010) Therefore, Zara has taken a relentless battering recently. However, after a series of affective adjustments and policies in 2009, Zara becoming more mature and it can satisfy the need of the market as well as customers again. It focuses on "sales growth for current store portfolio, while keeping operating expenses under tight control, in order to increase operating margins as a result". (FAME Database, 2010) At the same time, the directors' report and financial statement of Zara UK for the year ended 31 January 2010 point out that "total sales for the company were 3106m GBP (2009 2751m GBP), an increase of 13% compared to the prior year, primarily due to the opening of new stores of the increase in sales, 50% was generated by new stores." (FAME Database, 2010) We cannot evaluate the perdurability of these adjustments and policies because that the date of Zara UK in 2010 haven't be published yet. However, it will be an admirable result inevitably. (Inditex, 2010a)
  Part 2: Assessment of financial performance
  The Return on Capital Employed (ROCE) can explain the relationship between the capital invested and profit. It can be an index that manifesting the ability of using the capital. Thus, a successful company must make sure that this percentage continues to be high. (Atrill and McLaney, 2006) Moreover, this report will compare the indexes among the competitor in the clothing industry to make a benchmark and assess the financial performance of Zara UK. Zara wasn't good at this aspect. It's always the last one in last five years and beaten by its competitors. Additionally, it is unbelievable that the figures were negative numbers in 2005 and in 2008. Thus, it is easy to see that although Zara has a sharply increase of ROCE from 2008 to 2009; it is not a highly profitable company among its competitors.
  Additionally, the Return on Shareholder Funds (ROSF) is a measure of profitability. It can indicate that if a company is profitable for shareholders or not. It can exposure the essence of the investment and give a deeper discernment of the profitability. (Atrill and McLaney, 2006) Similarly, the ROSF of Zara UK had a same trend with ROCE. Its competitors always beat it. Although there was a remarkable increase between 2008 and 2009, it was still much lower than the others were. Thus, Zara UK is not a highly profitable company for shareholders.   Furthermore, another important element for clothing retailers is Stock Turnover. It is a comprehensive index that measuring and appraises enterprising the links between the departments and situation of the management. As clothing retailers, they must provide the lasted fashion products and at the same time, they must sale old products as much as possible to keep the profit. The Appendix G shows that Zara UK has a higher Stock Turnover that is only lower than Next. It means that Zara's inventory level is lower and its fluidity is stronger than most of its competitors. In addition, its inventory can be converted into cash and receivables faster.
  In fact, Net Profit Margin is one of the most important indexes, which can reflect the profitability of company. Zara is actually performing much lower than its competitors are. There even have negatives in the year of 2005 and 2008. It may because of the pricing strategy of Zara UK. In another word, Zara UK is experiencing a price war that could lead a lower profit. (Tokatli, 2007)
  Conclusion
  According to the analysis of the financial
  history for last five years, it is obvious that Zara is not a highly profitable company for investors. The whole clothing industry is recessionary. However, the figures, such as net sales and net profit, proved that Zara UK has huge potential power for continuing growth in a profitable way over the following period.
  References list
  [1]Atrill, P and McLaney, E 2006. Accounting and Finance for Non-Specialists. Available at :< URL: http://lib.myilibrary.com.ezproxy.liv.ac.uk/Open.aspx?id=60207&src=2>[Accessed 10 November 2010].
  [2]A Verity Partners LLC, 2003. Respond-
  ing to new challenges in the branded apparel Industry. [online] A Verity Partners LLC. Available at: < http://www.veritypartnersllc.com/files
  /phatfile/Verity%20Branded%20Apparel%
  20whitepaper%20final.pdf?&MMN_position=
  31:31> [Accessed 18 November 2010].
  (作者單位:青岛大学)
其他文献
【摘要】 在企业所有者权益项目中,资本公积的核算是现行会计制度变化最频繁的内容,其会计核算比较复杂,本文就新准则下资本公积的会计核算方法进行探讨,以期对实务工作有所帮助。  【关键词】 资本公积 会计核算 资本溢价 公允价值  财政部发布的新企业会计准则及其应用指南(以下简称“新准则”)中,资本公积的核算内容发生了较大的变化,本文拟对新准则下资本公积科目设置及主要账务处理进行分析,以期对新准则的理
期刊
【摘要】 成本核算是企业单位财务计算中最为复杂,也是最为重要的问题之一。在这个难题面前我们该如何处理,已经是目前我国企业单位金额理论研究工作者的一道难题和大题。本文试就世界范围内影响较大的几种成本会计方法作简单的介绍与比较。  【关键词】 成本核算方法 成本会计  随着改革开放,我国经济逐渐实现多元化发展,经济体制和企业类型也随之增加和变化,随着越来越多的经济体制逐步出现,成本核算已经成为社会发展
期刊
【摘要】 新资产减值准则扩大了适用范围,引入了资产组的概念,限制了减值损失的转回,增加了商誉减值测试的规定,更加明确了对减值迹象的判断。但新准则仍然存在折现率和未来现金流量预测困难、资产组的确定缺乏统一标准等问题,因此需要进一步增强其可操作性,培育完善信息市场和价格市场,提高会计人员的素质,以促进其在会计实务中的应用。  【关键词】 资产减值 现金流量 折现率  资产减值会计的产生和发展是谨慎性原
期刊
【摘要】 在瞬息万变的今天,风险无处不在,从审计的发展过程中看,审计风险又是无法避免。本文就审计风险形成的原因进行研究,分析审计风险可能存在的环节,最后提出从审计人员、被审单位、审计方法以及国家法律法规等方面入手制定风险应对策略,以便审计人员在审计过程中尽可能地降低审计风险,提高审计质量。  【关键词】 审计风险 成因 控制措施  随着国家第十二个五年计划的制定和实施,审计环境必将面临着较大的变化
期刊
【摘要】 内部会计控制是企业运转的基础,在企业中处于较为重要的地位。没有完善的内部控制,就谈不上现代化的企业生产和经营管理。由于内部会计控制本身具有局限性,因此在很多情况下并不能很好的发挥其作用。  【关键词】 内部会计控制 局限性 完善  1. 内部会计控制相关问题  1.1内部会计控制定义  内部会计控制是指对会计活动的有效性和会计记录、会计报表的真实性、可靠性有直接影响的内部控制。内部会计控
期刊
【摘要】 经济越发展。会计越重要,而随着会计的发展,审计的作用越来越不可忽视,如何正确处理会计、审计二者之间的关系,历来是我国理论界讨论的热点。本文简述了财务会计活动与审计活动的工作内容,会计人员和审计人员的工作关系,指出了会计活动与審计活动的联系,对二者角色的区别进行了分析,最后基于角色分析提出了如何加强审计活动的建议。  【关键词】 财务会计 审计 角色分析  1.财务与审计各自产生及表现  
期刊
【摘要】 会计信息质量是会计工作的生命,会计信息质量的好坏对于会计工作实现其目标、发挥其作用关系非常密切。但是,近年来假账、假数、假表现象在一定范围内仍然存在,随意调账、调数、调表问题没有得到有效解决,会计信息的失真弱化了会计管理职能作用的充分发挥,因此必须采取一系列积极措施,建立有效的防范和控制机制,以切实解决当前会计信息失真问题。  【关键词】 企业会计 信息失真 应对策略  企业长期持有和运
期刊
【摘要】 本文从风险管理的含义、影响企业财务风险的因素与控制的原则、企业财务风险的防范与策略三个方面对企业的财务风险进行了论述。  【关键词】 风险管理 含义 因素 控制  随着我国社会经济的快速发展,现代企业不仅要面对各种风险的挑战,而且要承担风险的直接责任。实践表明,经济全球化越加剧,市场竞争越激烈,企业面临的风险就越大,就越有必要加强企业风险管理。而企业财务风险管理作为企业风险管理的重要组成
期刊
【摘要】 随着经济环境的日益变化,经济全球化及世界政治经济一体化的发展,财务报表列报的模式和信息越来越不能满足报表使用者的需求。进入21世纪以来,国际会计准则理事会和美国财务会计准则委员会越来越重视这个问题,双方从2004年开始合作,至今已取得了一定的成果。本文简要介绍了2001年至今国际社会在资产负债表方面的变化以及取得的最新成果,对世界主要国家和民间组织采取的态度进行了阐述。  【关键词】 财
期刊
【摘 要】 本文作者对当前一些企业养老保险征费过程中存在一些问题进行了调查分析,阐述了加强企业社会保险工作的重要意义,分析了当前企业社保工作现状与存在的主要问题和产生的原因影响及解决措施,提出了自己的观点,以期推动企业可持续发展。  【关键词】 新形势下企业社会保险 问题思考  社会保险是国家强制建立并组织实施的,通过劳资双方缴费参加,保障劳动者在年老、疾病、工伤、失业、生育时获得必要生活保障的制
期刊