随着旅游业的不断发展,旅游市场的竞争力也在不断的增加,而要想更好的提高旅游业的市场竞争力,就要注重文化的结合进行旅游开发,让游客欣赏到深层次的精神世界。以刘三姐文化开发的“印象·刘三姐”、南宁国际民歌节,是历史文化名人促进文化旅游产业发展的成功案例,证明了文化与旅游业结合的必要性和重要性,给桂中刘三姐文化旅游发展提供有益借鉴。 With the continuous development of tourism, the competitiveness of the tourism market is also constantly increasing. In order to better improve the market competitiveness of the tourism industry, we must pay attention to the combination of culture and tourism development so that tourists can enjoy the deep spirit world. The Third Sisterhood Impression Liu Sanjie developed by Liu Sanjie culture is a successful case of the historical and cultural celebrities promoting the development of cultural tourism industry. It proves the necessity and importance of the combination of culture and tourism, Tourism development to provide useful reference.