一、关于品牌价值概述品牌价值是品牌管理要素中最为核心的部分,也是品牌区别于同类竞争品牌的重要标志。品牌作为一种无形资产之所以有价值,不仅在于品牌形成与发展过程中蕴含的沉淀成本,而且在于它是否能为相关主体带来增值,即是否能为其创造主体带来更高的溢价以及未来稳定的收益、是否能满足使用主体一 First, an overview of the brand value Brand value is the most important part of brand management elements, but also an important symbol of different brands from similar brands. The reason why a brand is valuable as an intangible asset lies not only in the cost of sedimentation contained in the process of brand formation and development, but also in whether it can add value to the relevant parties, that is, whether it can bring a higher premium to its creation entity and The future stability of the proceeds, whether to meet the use of the main one