网络电视作为新锐媒体,目前已经成为互联网时代对传统传媒影响最大、最广、最深的新媒体之一。它不但具备传统广电媒体的播出和传播功能,又具备网络媒体互动、交汇特质,聚集了音响、视频、文字等符号功能。从长远来看,发展网络电视,对于传统广电传媒的生存和发展,具有十分深刻的意义。因此,如何办好网络电视台,适应新媒体的挑战,是亟待解决的一个问题。 As a cutting-edge media, Internet TV has now become one of the most influential, broadest and deepest new media to the traditional media in the Internet era. It not only possesses the function of broadcasting and transmitting traditional radio and television media, but also possesses the interactive features of network media and brings together symbols such as audio, video and text. In the long run, the development of network television is of profound significance to the survival and development of traditional radio and television media. Therefore, how to handle the network television stations and meet the challenge of new media is a problem to be solved urgently.