本文从非物质文化遗产保护的现状和当前我国动漫产业发展面临的问题出发,提出了“非物质文化遗产的动漫化生存”这一概念,着重探讨了非物质文化遗产动漫化生存的意义,并以《快乐驿站》栏目的成功为例,分析了非物质文化遗产动漫化生存的形式、存在问题及发展前景。 Based on the current situation of the protection of non-material cultural heritage and the current problems faced by the development of the animation industry in our country, this paper proposes the concept of “animating the existence of non-material cultural heritage” and focuses on the meaning of the intangible existence of intangible cultural heritage Taking the success of “Happy Inn” as an example, this paper analyzes the form, existing problems and development prospects of the intangible existence of intangible cultural heritage.