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随着我国信息技术的不断发展,多媒体技术的应用也日益成熟,而网络广告学作为多媒体技术的依托着,其也逐渐收到大众的认知和接受。网络广告学中应用了大量的多媒体技术,这也就使得网络广告成为当下最具活力、最热门的广告模式。本文通过当下网络广告学的需求进行分析,阐述了相应的应用探讨,为网络广告学的发展做出贡献。
With the continuous development of information technology in our country, the application of multimedia technology is also increasingly mature. However, as the support of multimedia technology, online advertising science has gradually received the public’s recognition and acceptance. Internet advertising in the application of a large number of multimedia technology, which also makes online advertising become the most dynamic now, the most popular advertising model. This article analyzes the demand of the current internet advertising science, elaborates the corresponding application, and contributes to the development of online advertising science.