标志在一个企业或组织传播形象的过程中是应用最为广泛,出现次数最多,也是企业或组织的CIS战略中最重要的因素。标志设计中通过造型与色彩可以反映出企业的文化理念、产品与服务、结合实力等信息,其中行业属性和地域属性是标志中表现较多的两个内容,本文从造型、色彩两个方面并结合现实中的标志实例,阐述了行业属性与地域属性在标志设计中体现。 Logo in a business or organization to spread the image of the process is the most widely used, the most frequent occurrence, but also the most important factor in the CIS strategy of the enterprise or organization. Logo design through the shape and color can reflect the concept of corporate culture, products and services, combined with strength and other information, including industry attributes and geographical attributes of the logo is more performance of the two contents, this article from the modeling and color aspects Combining with the real examples of the signs, it expounds that the industry attributes and geographical attributes are embodied in the logo design.