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通过对科学松鼠会微博、博客、网站的内容和受众关注内容的主题分类进行统计分析,发现两者都偏向关注生物、健康、医学等类别,即传播内容的偏向与受众关注的偏向具有一致性。同时,通过对科学松鼠会主编“游识猷”(网名)的采访调查和对其微博粉丝的问卷调查,深入分析科学松鼠会的传播者和受传者分别在各自偏向的形成过程中所起的作用,以及这两种偏向的关系,并为其他综合性科普网站提供一定的借鉴。
Through the statistical analysis on the subject classification of the contents of the science squirrels’ microblogs, blogs, websites and the audiences concerned content, both of them are biased toward the categories of biology, health and medicine, that is, the bias of the dissemination content is consistent with the audience’s attention bias Sex. At the same time, through the investigation and interview of scientific squirrels chief editor “tour knowledge ” (net name) and the questionnaire survey of its micro-blog fans, in-depth analysis of the communicators and receivers of science squirrels will be in their respective biases The role played by these two kinds of biases and the relationship between these two kinds of biases and provides some reference for other comprehensive science websites.