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随着社会的发展,信息时代的来临,人们的生活方式较之前有了更多的变化,人们也充分地认识到视觉传达设计在生活中的作用。足以证明过去传统的视觉传统设计已经没有办法当前社会的发展。随着科技发展,多媒体的手段是越来越的成熟,正在为视觉的传达提供新的表达的方式。新的传达方式吸收了传统媒介中优点形成了当今互联网中的新技术,这样在一定的程度上就使得其成为视觉传达中比较重要的方式之一。与传统的视觉设计比较来看,新媒体方式设计具有一定的互动性、多元化性等优点。因此,本文主要就是针对新媒体下视觉传达设计进行分析与研究。
With the development of society and the advent of the information age, people’s life style has changed more than before. People have also fully realized the role of visual communication design in their daily lives. Enough to prove the traditional visual tradition of the past design has no way the current social development. With the development of science and technology, the means of multimedia are more and more mature, and are providing new ways of expressing for visual communication. The new mode of communication absorbs the advantages of traditional media and forms the new technology in the modern Internet. To a certain extent, this makes it one of the more important ways of visual communication. Compared with the traditional visual design, the new media design has a certain degree of interactivity, diversity and other advantages. Therefore, this article mainly focuses on the analysis and research of visual communication design under new media.