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中小企业是提振市场经济繁荣与发展、稳定社会就业、增加政府财政税收以及提高人民生活水平的重要组成部分。随着市场经济竞争的日益激烈,传统管理模式已不能满足中小企业发展要求,战略目标实现难度更是倍增,尤其是在市场经济供求剧烈变化的当下,如何与时代相适应,共促发展,是每一间中小企业应予深思的问题。文章基于数字时代背景,就影响中小企业运营环境的因素展开分析,概述了当前中小企业面临的相关挑战,并结合实践提出了促进中小企业持续发展的若干建议。
Small and medium-sized enterprises are an important part of boosting the prosperity and development of the market economy, stabilizing social employment, increasing government fiscal revenue and raising the people’s living standards. With the increasingly fierce competition in the market economy, the traditional management model can no longer meet the requirements of the development of SMEs, and the difficulty of achieving the strategic goal is more than doubled. Especially in the current moment when the market economy changes drastically, how to adapt to the times and promote development? Every SME should be pondered. Based on the digital age background, this article analyzes the factors that affect the operating environment of SMEs, summarizes the current challenges faced by SMEs, and puts forward some suggestions to promote the sustainable development of SMEs.