在商品极大丰富的今天,产品通过互联网平台更加融入到人们的生产、生活、工作中。互联网已经能够快速而准确地找到用户选择产品的偏好以及根据用户认知对产品进行评估,从而有效地帮助用户提高决策质量、决策效率。本文从用户认知的角度,围绕互联网环境下在家居陶瓷产品中如何运用用户认知的特性进行个性化定制设计。 In today’s rich products, products through the Internet platform more integrated into people’s production, life and work. The Internet has been able to quickly and accurately find the preferences of users to select products and assess the products based on user’s awareness so as to effectively help users to improve decision-making quality and decision-making efficiency. This article, from the perspective of user cognition, focuses on how to use the characteristics of user cognition in home ceramic products under the environment of Internet to design personalized customization.