对于电视媒体,逐渐的人群分流是必然的趋势,但短期内视频网站还无法颠覆电视,因此这种既有竞争又有合作的状态可能会在很长一段时期内继续存在。除了像优酷土豆这样专一做视频的网络平台,还有新浪、搜狐、腾讯等等也都尝到了视频的甜头,开始加入到内容制作的竞争局势里。他们的优势在于即时传播,制作内容营销时,除了 For the TV media, gradual crowd diversion is an inevitable trend. However, in the short term, video websites can not subvert television. Therefore, this competitive and cooperative state may continue for a long period of time. In addition to such a dedicated video platform like Youku Tudou, there Sina, Sohu, Tencent, etc. have also tasted the sweetness of the video, began to join the competition in content production. Their strength lies in the instant dissemination of content marketing beyond production