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近几年来,每年双11都成为电商争风头的舞台。从早几年天猫为主的1+N混战,到如今的天猫主角、京东配角外加一群无名群众演员的偶像剧,多少曾经的角色英雄迟暮,含恨退出竞争。这其中就有一个听起来很响亮的名字:当当。当当之所以引起外界的关注不是因为双11,而是它刚好在双11前夕完成了私有化,从美国纽约证券交易所退市。在当当网宣布私有化进程正式完结后,CEO李国庆带着几分解释的意味对媒体说:“从现在来看,当初上市是一个失误。”
In recent years, each year double 11 has become the limelight of e-commerce stage. Since a few days ago Lynx 1 + N melee, to today’s Lynx protagonist, Jingdong supporting role plus a group of idol extras crowd idol drama, how many former role hero late, with hatred out of competition. There is a name that sounds very loud: Dangdang. Dangdang attracted the attention of the outside world not because of double 11, but because it just completed its privatization on the eve of 11 and delisted from the New York Stock Exchange. After Dangdang announced the formal completion of the privatization process, CEO Li Guoqing told the media with somewhat interpreted meanings: “From now on, the original listing was a mistake.” "