营销者说未来的零售业态应该是,背后有一个承接的电商平台,目的也不应该是简单把客流从实体店引流到电商平台,而是要打通用户每天所身处的几个购物场景,以及打通用户的真实身份与多个虚拟身份。过去的一年,电子商务无疑是关键词。从“8·15”价格战,到“双十一”天猫和淘宝创造的191亿元销售额,再到各个传统企业进军电商,都在电子商务发展史上留下了重要一笔。 Marketers say the retail format should be the future, there is an undertaking behind the e-commerce platform, the purpose should not be simply to stream the flow of customers from the store to the e-commerce platform, but to get through the user several daily shopping scene , As well as open up the user’s real identity and multiple virtual identities. In the past year, e-commerce was undoubtedly the key word. From “8 · 15” price war to “double eleven” Lynx and Taobao to create 19.1 billion in sales, and then to enter the various traditional business e-commerce, e-commerce in the history of the development have left an important A