【摘 要】
：
消费习惯的养成rn在直播卖货数据节节攀升的背后,大量“新”用户涌入,其中冲动型消费占比较高.然而,仅仅靠冲动消费是无法支撑直播电商未来的持续增长.rn若不能将一时的“新
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消费习惯的养成rn在直播卖货数据节节攀升的背后,大量“新”用户涌入,其中冲动型消费占比较高.然而,仅仅靠冲动消费是无法支撑直播电商未来的持续增长.rn若不能将一时的“新奇”购物行为转化为长期的、高黏性的消费习惯,将长期处在“拉新”和老用户流失的局面.rn对于直播电商而言,平台的“力挺”与宅经济的风口,致使其延续了2019年的高增长,可能否在未来安稳落地,取决于当直播电商由一个风口转型为成熟产业时,当低价优势不再,用户是否还会延续直播购物这一习惯.
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