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本文阐述了产品营销能力在优质制造商评定中的意义和重要性,并从标准化的角度对优质制造商评价过程中涉及产品营销能力方面的内容进行了论述,从营销团队、市场调研与分析、营销战略、营销策略和外贸能力等五方面阐述产品营销能力评价涉及的主要指标,探讨了电子商务优质制造商评价的规范性和实操性。
This article elaborates the significance and importance of product marketing ability in the evaluation of high quality manufacturers, and discusses the content of product marketing ability in the process of quality evaluation from the perspective of standardization. From the perspective of marketing team, market research and analysis, Marketing strategy, foreign trade ability and other aspects of five major aspects of product marketing ability evaluation of the main indicators involved in the evaluation of e-commerce quality manufacturers to discuss the normative and practical.