随着电脑和网络技术的不断发展升级,新媒体时代已经到来,许多区别于传统媒体的“新媒体”乃至“新新媒体”应运而生。与车载电视、手机电视以及其他许多视频网站一样,楼宇电视作为一种新的视觉经济的载体蓬勃发展起来。楼宇电视的崛起离不开广告,它的生命力与广告的质量和传播策略、传播方式无不相关。在当下,楼宇电视面临发展的瓶颈,如何继续发挥其优势在新媒体之中占得一席之地,还需要多方面的改进。 With the constant development and upgrading of computer and network technology, the era of new media has arrived and many new media and even new media different from traditional media have come into being. As with car TVs, mobile TV, and many other video sites, building television is thriving as a new visual economy carrier. Building television can not be separated from the rise of advertising, its vitality and advertising quality and communication strategies, modes of communication are all relevant. At present, the development of building television is facing bottlenecks, how to continue to play its advantages in the new media to gain a place, but also many improvements.