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服装业是我国国民经济的支柱产业之一,长期以来,我国服装业在积累资金、扩大就业、出口创汇方面一直发挥着重要的作用.选取2010年15家服装上市企业作为样本,采用聚类分析和非参数检验对样本指标进行筛选,然后利用熵值法和灰色关联投影法评价15家企业的品牌竞争能力,最后通过Spearman等级相关系数和Kendall-τ相关系数进行有效性检验.结果表明,综合集成方法在进行品牌竞争力评价中既有理论启示,也具有实践意义.
Garment industry is one of the pillar industries of national economy in our country. For a long time, the garment industry in our country has been playing an important role in accumulating funds, expanding employment and exporting and earning foreign exchange.According to the analysis of 15 garment listed companies in 2010, And non-parametric test, and then use the entropy method and gray relational projection method to evaluate the brand competitiveness of 15 enterprises.Finally, the validity test was made by Spearman rank correlation coefficient and Kendall-τ correlation coefficient.The results show that the comprehensive The method of integration has both theoretical enlightenment and practical significance in the evaluation of brand competitiveness.