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房地产行业因为其具有资金投入量大、建设周期长、专业性强、受政策及市场不稳定因素影响大,因此,该行业成为公认的高风险行业。随着房地产市场的不断规范和竞争的不断加剧,房地产投资效益的高风险高回报时代已经成为过去,针对房地产项目的这些情况,必须对项目投资实施全过程有效的成本控制,从组织、技术、经济、合同与信息等方面,挖掘潜力,降低成本,提高投资效益和社会效益。
The real estate industry is recognized as a high-risk industry because of its large capital investment, long construction period, strong professionalism, and strong influence from policies and market instability. With the constant regulation of the real estate market and the intensified competition, the high-risk and high-return times of real estate investment benefits have become the past. In view of these real estate projects, effective cost control must be implemented in the whole process of project investment, from the aspects of organization, technology, Economic, contract and information, etc., tap potential, reduce costs, improve investment efficiency and social benefits.