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近年来,随着人们生活水平的提高,人们对旅游的热爱程度日益增加,冰雪旅游以其独有的特色,吸引了越来越多的人的追捧,尤其是近年来冰雪体育项目的大力发展,更加促进了冰雪旅游的繁荣。我国黑龙江省以其独特的地理因素与自然环境因素的优势,大力发展冰雪旅游产业,无疑是人们冰雪旅游的理想选择。本文对黑龙江省冰雪旅游的发展现状做了简要概括,主要介绍了该省的冰雪项目旅游发展过程中所存在的主要问题,并针对提升冰雪旅游竞争力的有效策略提出了几点意见,期望能够促进冰雪旅游事业的蓬勃发展与进步。
In recent years, with the improvement of people’s living standard, the degree of people’s love for traveling is increasing day by day. Ice-snow tourism has attracted more and more people’s pursuit because of its unique characteristics, especially the great development of ice-snow sports in recent years , More to promote the prosperity of ice tourism. Heilongjiang Province, China, with its unique geographical factors and the advantages of natural environment factors, vigorously develop the ice tourism industry, is undoubtedly the ideal choice for people ice travel. This article briefly summarizes the development of ice and snow tourism in Heilongjiang Province, mainly introduces the main problems in the ice and snow tourism development in the province and puts forward some suggestions for effective strategies to improve the competitiveness of ice and snow tourism. Promote the rapid development and progress of ice and snow tourism.