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随着信息技术的发展,经济的国际化已成为世界经济发展的必然趋势,企业不仅要面对国内企业的竞争,还要接受国际企业的挑战;生活水平的提高,使得消费者的需求呈现多样化;科学技术的发展则使产品更新换代速度加快,产品生命周期缩短。以顾客(Customer)导向、竞争(Competi
With the development of information technology, the internationalization of economy has become the inevitable trend of economic development in the world. Enterprises must not only face the competition of domestic enterprises, but also accept the challenge of international enterprises. The improvement of living standard makes the demand of consumers diversified The development of science and technology make products faster replacement, product life cycle shortened. Customer oriented, competitive (Competi