品牌杂志成功的关键在于有自己鲜明的个性。《读者》的成功在于她一贯坚持的人文主义精神。《读者》的品牌个性就是她的人文主义色彩。在内容的选择上,杂志所秉承的平民化、可读性、中外兼收、雅俗共赏的原则都体现了人文理念,也正是以这种人文关怀征服了处在社会变革时期正需要精神慰藉的广大读者。 The key to the success of brand magazines is to have their own distinct personality. The success of “Reader” lies in the humanist spirit that she has consistently adhered to. The “reader” brand personality is her humanism. In the choice of content, the magazine upholds the principle of common people, readability, both foreign and domestic, elegance and popular appreciation embodies the humanistic philosophy, it is precisely with this humane care that conquering the need of spiritual comfort in the period of social change The majority of readers.