“草船借箭”是《三国演义》中家喻户晓的故事 ,诸葛亮的神机妙算在兵战中传为佳话。这个故事 ,妙就妙在一个“借”字。商战如兵战 ,今日的商家使用“借箭”策略的不乏其人 ,“稀世宝”的营销策划可以称得上令人拍案叫绝的一例。弱势中“稀世宝”“稀世宝”是武汉一家矿泉水公 “Grasshopper by arrow” is a well-known story in the “Romance of the Three Kingdoms”, Zhuge Liang’s magic artifact in the armies of war is a fairy tale. This story, wonderful wonderful in a “borrow” word. Business wars such as war, today’s businesses use the “borrow arrows” strategy no shortage of people, “rare treasure” marketing plan can be called an example. Weak “rare treasure” “rare treasure” is a mineral water in Wuhan